Netflix Is Using Adam Sandler to Beat Hollywood and Rule the World Arrow Moving such massive amounts of video isn't cheap. But the company must also consider the cost. We all know how annoying things get when the network bogs down and videos start stuttering. In pushing so much data across the network, Netflix must worry about performance. Here in North America, Netflix accounts for about 35 percent of all Internet traffic-far more than any other service, including YouTube-and when it expands into a foreign market, it can top 20 percent of all traffic in as little as 18 months, according to Sandvine, an outfit that tracks Internet usage across the globe. And it must deal with all that extra bandwidth. To stream TV shows and movies into foreign countries, it must negotiate a whole new set of rights with those that own the content. Somebody translates a few app menus into a new language, and that's that. And that's a big deal-not just for Netflix and its viewers, but for the Internet as a whole.įor most Internet services, expanding into foreign markets isn't very hard.

Netflix just expanded into 130 new countries, now reaching just about every nation on Earth.