The movement began in the early 20th century in Austria and Germany when psychologists sought a way to better understand human perception. Gestalt is a German philosophy positing that the whole of anything is greater than the sum of its parts. START CREATING FOR FREE Click to jump ahead: So, let’s learn more about this German movement, including and how you can apply Gestalt principles of perception to your designs to better relay information, engage readers and get results. In other words, these principles can help you really connect with your audience.

The principles of Gestalt come from a larger understanding of human perception - they’re based on how humans recognize patterns and simplify complexity.īy applying Gestalt principles to designs, marketers (or any business professional for that matter) can craft easy-to-understand visual communications.